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	<title>Sleepy Giant Entertainment</title>
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	<link>http://www.sleepygiant.com</link>
	<description>Sleepy Giant Entertainment&#039;s Corporate Website</description>
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		<title>Sleepy Giant Takes on Battleswarm!</title>
		<link>http://www.sleepygiant.com/sleepy-giant-news/sleepy-giant-takes-on-battleswarm/</link>
		<comments>http://www.sleepygiant.com/sleepy-giant-news/sleepy-giant-takes-on-battleswarm/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 21:04:59 +0000</pubDate>
		<dc:creator>Sleepy Giant</dc:creator>
				<category><![CDATA[Sleepy Giant News]]></category>
		<category><![CDATA[What We've Been Up To]]></category>

		<guid isPermaLink="false">http://www.sleepygiant.com/?p=412</guid>
		<description><![CDATA[Sleepy Giant is helping build community and drive growth for the online game, Battleswarm.]]></description>
			<content:encoded><![CDATA[We are really excited to be working with the Reality Gap team on the exciting game, <a href="http://www.battleswarm.net">Battleswarm</a>.  
<br /><br />
Reality Gap, Inc., publisher of online games, just announced a strategic partnership with Free-To-Play (F2P) game experts Sleepy Giant, along with a number of improvements to their original online game, <a href="http://www.battleswarm.net">Battleswarm: Field of Honor</a>. The partnership with Sleepy Giant will provide better support for the highly rated first-person shooter vs. real-time strategy (FPS vs. RTS)  game, as well as allow Reality Gap to focus more energy on platform technologies and continue to expand the community of online gamers playing Battleswarm. The new game update includes a limited time 2-for-1 virtual currency promotion and the release of new in-game items and gameplay improvements. 
<br /><br />
To learn more about Battleswarm:
<a href="http://www.battleswarm.net">www.battleswarm.net </a>
<br /><br />
To see the full press release:
<a href="http://www.realitygap.com/news/reality-gap-announces-partnership-sleepy-giant">http://www.realitygap.com/news/reality-gap-announces-partnership-sleepy-giant</a>
<br /><br />


 ]]></content:encoded>
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		<title>See You At E3!</title>
		<link>http://www.sleepygiant.com/sleepy-giant-news/see-you-at-e3/</link>
		<comments>http://www.sleepygiant.com/sleepy-giant-news/see-you-at-e3/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 20:54:40 +0000</pubDate>
		<dc:creator>Sleepy Giant</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Sleepy Giant News]]></category>
		<category><![CDATA[What We've Been Up To]]></category>

		<guid isPermaLink="false">http://www.sleepygiant.com/?p=404</guid>
		<description><![CDATA[The Sleepy Giant team will be attending E3 in LA June 15-19, 2010.  ]]></description>
			<content:encoded><![CDATA[Sleepy Giant will have several team members attending E3 this year.  Please contact partners@sleepygiant.com if you&#8217;d like to set up a meeting or meet them for a drink!

]]></content:encoded>
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		<title>Sleepy Giant Execs Speaking @ LOGIN 2010</title>
		<link>http://www.sleepygiant.com/sleepy-giant-news/sleepy-giant-execs-speaking-login-2010/</link>
		<comments>http://www.sleepygiant.com/sleepy-giant-news/sleepy-giant-execs-speaking-login-2010/#comments</comments>
		<pubDate>Sat, 20 Mar 2010 01:12:35 +0000</pubDate>
		<dc:creator>Sleepy Giant</dc:creator>
				<category><![CDATA[Sleepy Giant News]]></category>
		<category><![CDATA[What We've Been Up To]]></category>

		<guid isPermaLink="false">http://www.sleepygiant.com/?p=368</guid>
		<description><![CDATA[Sleepy Giant's CEO Matthew Hannus and COO David Lee will be speaking at LOGIN 2010.  ]]></description>
			<content:encoded><![CDATA[<a href="http://2010.loginconference.com/index.php">
<img src="http://www.sleepygiant.com/wp-content/uploads/620_136.jpg" alt="LOGIN 2010" title="LOGIN 2010" width="620" height="136" class="alignnone size-full wp-image-386" /></a>
<br /><br />
Sleepy Giant is excited to be part of this year&#8217;s <a href="http://2010.loginconference.com/index.php">LOGIN Conference</a>!   
<br /><br />
DATES: May 10-13, 2010 <br /><br />

LOCATION: Seattle, WA<br /><br />

EVENT URL: <a href="http://2010.loginconference.com/index.php">http://2010.loginconference.com</a><br /><br />

Sleepy Giant CEO Matthew Hannus will join moderator Jason Wonacott of <a href="www.wonacottpr.com">Wonacott Communcations</a> and Calvin Yang of <a href="http://www.ijji.com">ijji.com</a> in a panel titled, &#8220;<a href="http://2010.loginconference.com/session.php?id=224714">Beyond Building Community: The Trials of Player Retention</a>.&#8221; <br /><br />

COO David Lee will join Hugh Bowen of <a href="www.bowenresearch.com">Bowen Research</a> and Bill Grosso of <a href="http://www.livegamer.com">Live Gamer</a> to discuss &#8220;<a href="http://2010.loginconference.com/session.php?id=221594">Optimizing Micro Transactions</a>.&#8221;<br /><br />

Be sure to say hello if you are attending!]]></content:encoded>
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		<title>Sleepy Giant Helps Take CrimeCraft free to play</title>
		<link>http://www.sleepygiant.com/what-we-have-been-up-to/sleepy-giant-helps-take-crimecraft-free-to-play/</link>
		<comments>http://www.sleepygiant.com/what-we-have-been-up-to/sleepy-giant-helps-take-crimecraft-free-to-play/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 21:22:47 +0000</pubDate>
		<dc:creator>Sleepy Giant</dc:creator>
				<category><![CDATA[What We've Been Up To]]></category>

		<guid isPermaLink="false">http://stage.corp.sleepygiant.com/?p=298</guid>
		<description><![CDATA[When Vogster Entertainment decided to make CrimeCraft Free To Play, Sleepy Giant was critical to project success.]]></description>
			<content:encoded><![CDATA[<p>When Vogster Entertainment decided to transition <a href="http://www.crimecraft.com">CrimeCraft</a> from a traditional retail/subscription model to Free To Play, Sleepy Giant was a critical partner in quickly adapting to the new approach.The change required a shift from a single subscription level to three, each entitling the player to a different set of permissions and options both in the game and on the community website. Both parties collaborated on an approach that would yield greater flexibility while not disrupting the experience for the growing base of retail customers. Sleepy Giant took the opportunity to radically expand the capabilities and flexibility of our Account and Subscriptions applications, both of which are now easily adapted to any scenario involving multiple subscription levels, an exchange of virtual currency for game time, and the integration of more payment methods than most top-tier subscription games.</p>
<p>The success of Free To Play games is dependent upon players seeing value in the benefits of paid membership and being in control of how they spend on the game. Sleepy Giant developed an intuitive subscription management application to support these ambitions and this has resulted in a measurable conversion of free to standard to premium accounts.</p>
<p>Customer Support represents a real cost to running any game, but is a critical point of contact for building a positive repor with the community. As part of the transition, we updated our support procedures to bring an appropriate level of support to players at different subscription levels while ensuring that all players had the best possible interactions with our representatives. This approach has aided the free to paid conversion and yielded many messages of thanks from satisfied customers.</p>
<p>Moving away from the retail/subscription model is not right for all games, but the process doesn&#8217;t have to be painful or drawn out. Sleepy Giant is proud of the work we&#8217;ve done on this project, and looks forward to bringing the benefits of the experience to several upcoming (still top secret!) projects.</p>]]></content:encoded>
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		<item>
		<title>Visit Us @ GDC &#8211; March 9-13, 2010</title>
		<link>http://www.sleepygiant.com/what-we-have-been-up-to/gdc2010/</link>
		<comments>http://www.sleepygiant.com/what-we-have-been-up-to/gdc2010/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 23:41:50 +0000</pubDate>
		<dc:creator>Sleepy Giant</dc:creator>
				<category><![CDATA[What We've Been Up To]]></category>

		<guid isPermaLink="false">http://stage.corp.sleepygiant.com/?p=218</guid>
		<description><![CDATA[Heading to GDC in San Francisco this year?  Get in touch and schedule a time to meet up!]]></description>
			<content:encoded><![CDATA[<a href="www.gdconf.com"><img alt="" src="http://www.tiga.org/Images/News/Screen%20shot%202009-10-13%20at%2016.01.19.png" title="GDC 2010" class="alignright" width="424" height="196" /></a>
<br />
Sleepy Giant is gearing up for an exciting <a href="http://www.gdconf.com/index.html">GDC in San Francisco</a> this year.  Our team is looking forward to seeing old friends and meeting new ones.  If you happen to be attending and would like to set up a meeting, feel to <a href="/contact-us">get in touch with us</a>.

DATES: March 9-13 2010
LOCATION: Moscone Center, San Francisco, CA
EVENT URL: <a href="http://www.gdconf.com/">http://www.gdconf.com/</a> 

<em>GDC returns to the Moscone Convention Center in San Francisco March 9-13 for five days of learning, networking, and inspiration. Join a global community of programmers, artists, producers, game designers, audio professionals, business decision-makers as we convene gather to exchange ideas and shape the future of the industry.</em>]]></content:encoded>
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